A smarter way to sell tech to big companies.

The BERRY TECH MATRIX is Intelligent Account Engineering™ made simple. It lines up what you sell with everything your customer does, giving you essential customer insight leading to more strategic conversations and higher value opportunities.

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Free to try: one customer and one BERRY TECH MATRIX. No card needed.

“This is the smartest and most valuable use of AI in sales that I have seen so far. Instead of summarising transcriptions or creating email messages, the Berry Tech Matrix identifies high value sales opportunities, and comes with a great deal of evidence to back up our positioning. This has gone viral in our sales organisation.”

Martin C.

former technology CEO and CRO, EMEA

Start with who you are.

Setting the context of you, your company and your products.

Who are you selling to?

give us a few brief details about your target customer.

Create your opportunity matrix.

Actionable, cross-referenced plan to support your strategic customer engagement.

Upgrade customer interactions.

Now you have the customer need, context, personas, values and products all aligned.

Plans

Start free, pay when you're ready

Try it free on one customer. Pay for a plan and you get as many matrices as you want, plus extra tools that turn your idea into real deals.

Free to try

£0

One customer, one matrix

A complete opportunity matrix
A complete rules & compliance matrix
Free training video - introduction

Try it free

Monthly

£55

paid monthly

For each person, each month, cancel anytime

Opportunity matrix – unlimited
Rules & compliance matrix – unlimited
People finder
Competitive landscape
All add-on modules
Full export/save as PDF capabilities
Free training program including use-cases

Get started

Annual

£550

paid annually

For each person, each year

12 months for the price of 10
All the features of the monthly plan

Get started

Enterprise

£Contact Us

All the features of the annual plan
Live, online training tailored for your company

OUTREACH

BDR Sequence — Opportunity MatrixA multi-touch outreach sequence built from the matrix and the people you found.

BDR Sequence — Rules and Compliance MatrixBDR Sequence written from the rules, mandates and compliance commitments instead of the matrix.

LinkedIn Sequence — Opportunity MatrixA run of LinkedIn connection notes, messages and comments for the people you found.

LinkedIn Sequence — Rules and Compliance MatrixLinkedIn Sequence written from the rules, mandates and compliance commitments instead of the matrix.

Conversation Starters — Opportunity MatrixThree tailored openers for one chosen person or role, backed by the matrix and public research.

Conversation Starters — Rules and Compliance MatrixConversation Starters written from the rules, mandates and compliance commitments instead of the matrix.

Customised OutreachThree researched, personal emails for each person you ticked in "People to talk to".

PLANNING

Account PlanA one-page account strategy drawn from the matrix, contacts and what you sell.

Close Plan — Opportunity MatrixA mutual action plan with steps, owners and dates to get the deal done.

Close Plan — Rules and Compliance MatrixClose Plan written from the rules, mandates and compliance commitments instead of the matrix.

SALES CYCLE

Objection Handling — Opportunity MatrixThe push-back you should expect for each function, and how to answer it.

Objection Handling — Rules and Compliance MatrixObjection Handling written from the rules, mandates and compliance commitments instead of the matrix.

Competitive Positioning — Opportunity MatrixHow to win where a competitor is already in place: strengths side by side, trap-setting questions, their objections and your answers.

Competitive Positioning — Rules and Compliance MatrixCompetitive Positioning written from the rules, mandates and compliance commitments instead of the matrix.